Lead management is the process of capturing leads, tracking their activities and behavior, and qualifying and engaging them until they are ready to be passed on to you or your sales team to progress.
Having all your leads in one place or system helps manage the leads and their business activities and interests. There are various systems available to help to this quickly and efficiently.
If you don’t already have your own system and or even if you have or use a system for this task, I can help you set this so that all your leads are managed in one place. From here you can manage which leads have been contacted and which have been converted to customers.
6 signs you need a lead management system
Lead Management System vs. Spreadsheets
If you’re using spreadsheets for lead management, you’re not alone. Spreadsheets are easy to access and understand – when you’re a small business. But when you’re keen to grow your business, spreadsheets fall short.
Spreadsheets are designed for specific functions, and they perform those functions well. Managing a high volume of sales leads is not one of them. Managing leads and converting them to customers means being able to look beyond data and understand the context that drives interactions. This context is obtained through phone and email communications, and interactions with your website and product.
Being able to access all this context instantly and with minimal effort is where a single tool – lead management system – can make a difference and I can help you do this. To discuss more about how I can help you or your sales team manage your leads, just contact me at the below form.